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Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing by R

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Overview

Getting numbers is easy; getting numbers you can trust is hard. Preface – how to read this book; 1. Speed matters: an end-to-end case study; 6. Choosing a randomization unit; 15. Variance estimation and improved sensitivity: pitfalls and solutions; 19.

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Trustworthy Online Controlled Experiments: a Practical Guide to A/B Testing
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Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing (Pap
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